Kelsie Madanat

Freelance Communications Strategist Patiyo Marketing

Kelsie
Madanat

I build communities around brands through social, influencer, PR, partnerships and events, with a storyteller’s lens and over a decade of experience.

Let’s work together See my work
Portrait of Kelsie Madanat

Brands I’ve worked with

  • Evite
  • Blurb
  • Leslie’s Pool Supplies
  • Revelyst
  • Dole
  • San Francisco Giants Community Fund
  • McDonald’s
  • BODYROK
  • NMDP

About me

Hi! I’m Kelsie. I’m a community-builder with over a decade of experience in PR and brand marketing. I design and execute strategic marketing programs that build awareness and create ongoing community engagement for brands.

I can design the full-channel picture, or work more tactically within media, influencer, partnerships and social (paid and organic), events and customer/UGC programs.

I started my career in PR, focused on messaging development and storytelling, which is the lens I bring to all of my work.

Expertise

  • Influencer & ambassador programsStrategy, program development and execution
  • PartnershipsStrategy development, identification and contract negotiation
  • Media relationsPress kits, messaging strategy, media outreach and spokesperson prep
  • Social strategyAudits, content strategy and community management, with videographers and photographers creating content
  • EventsStrategy, end-to-end production and on-site management
  • Customer / UGC programsProgram development for every channel: blog, social and media

Selected work

Programs built around people, stories and real community, and the results they drove.

Freelance

Social (Paid & Organic) Influencer Programs Creative Strategy Media Relations

BODYROK Social, Influencer and PR Program

Role: Full program, strategy and execution (social and influencer)

Challenge

BODYROK wanted to elevate their social presence across 4 markets and connect in an authentic way with their clients.

Strategy

Developed a client-centric, storytelling approach to social content, amplified with hyper-local influencers, paid social and hyper-local PR.

Results

Doubled engagement rate within the first 2 months. Influencer content became the top-performing ad of all time, and a customer/UGC program supported ongoing client retention.

Sample Influencer Content

Before Ad and text focused

Before: Ad and Text Focused

BODYROK social feed before: ad- and text-focused posts More BODYROK posts before: promotional graphics and class-pack offers
After People & community

After: People & Community

BODYROK social feed after: people- and community-focused posts from members, instructors and studios More BODYROK posts after: team introductions, member spotlights and community moments

Agency Work

Creative Strategy Social Content Community Partnerships Vendor Management

Growing Awareness for NMDP

Role: Project Lead, Creative Strategy

Challenge

NMDP wanted to increase awareness within a specific Harlem neighborhood in an authentic way.

Strategy

Partnered with two well-known local businesses in Harlem, an ice cream shop and a boxing gym, to create custom moments that amplified the NMDP brand.

Results

Measurable increase in brand recognition in the neighborhood.

Founder

Event Production Sponsorship Media & Influencer Relations Volunteer Management Social Content

Patiyochella

Role: Founder and Creative Lead

Challenge

Grow a backyard party into an annual music festival that gives back to the local community.

Strategy

Booked all local bands with hyper-local followings, consistently expanded the experience from one stage to multiple, and developed a financial model that donates back to a local nonprofit.

Results

Donated nearly $10K back to Oakland Elizabeth House, a local nonprofit, with tickets selling out year over year.

Patiyochella

Patiyochella Instagram feed: lineup announcements, ticket countdowns and festival moments

Agency Work

Brand Partnership Budget Management Vendor Management Social Content

McDonald’s x Buffalo Bills Local Fan Event

Role: Project Lead

Challenge

McDonald’s wanted to connect with the Buffalo area in an authentic way and create a moment to rally around the brand.

Strategy

Created an in-game experience for two iconic mascots, Grimace and Billy the Buffalo, to connect with fans, surprising everyone with a performance with the Bills Stampede.

Results

Viral social content from pre-game, an authentic fan connection and earned media pick-up.

Let’s work together.

Building awareness, a community or a moment people talk about? I’d love to hear about it.

What do you need help with?

Prefer to reach out directly?

kelsie@patiyomarketing.com 425.890.1562 LinkedIn